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What To Look For In An Online Booking System

July 22, 2021

What to look for in an online booking system

 

Online booking systems have benefited numerous businesses worldwide. Travel agencies, tour companies, course or training providers, event organisers are among those who have taken full advantage of the many features offered by online booking systems such as BookingLive. Through implementation of an online booking system organisations are able to maximise their business opportunities and online sales.

It is important to look for certain features when looking for an online booking system. We’ve put together a list of these to help you choose the ideal online booking system for your business:

 

1. Use of high-resolution images
2. A simple but attractive “book now” button
3. Facilitation of real-time booking and email
4. Updates and information
5. Security and support
6. Display live availability
7. Consider a multinational audience
8. Consider cloud hosting

 

1. Use of high-resolution images

Online booking systems which provide image galleries entice customers to book online and are far more successful than those which don’t. By showing users and prospects more of your product and services upfront, you allow customers to convert at a higher rate as they are brought further down the buying cycle. With an online booking system there to capture that opportunity there and then you are setting yourself up for higher sales and success.

 

2. A simple but attractive “book now” button

Commonly called a call to action, this will further entice customers to take the next step, capturing warm opportunities and allowing great user experiences so they can make a booking with you quickly, on any device due to ease of access. Providing a clean and easy to use sales experience 24/7 on any device provides the best customer experience.

 

3. Facilitation of real-time booking and email

Customers want reassurance their bookings and reservations have been made. Online booking systems should have features that enable automated confirmation emails to be sent to customers. Ideally, if this is an event or set appointment that has a date, time and location, it should include a calendar invite allowing the customer to immediately add the event to their calendar provider with the touch of a button.

 

4. Updates and information

Booking systems should be integrated with social media sites such as Facebook, Instagram and Twitter. This way customers have access to all updates on the latest deals, availability, upsells and promotions. Making it as easy as possible for customers to see the services and products they need, is good customer service.

 

5. Security and support

Payments through online booking systems must be secure. PayPal, Sagepay, Worldpay, Stripe and many more are all preferred ways for customers to pay online. Customers should also be aware of the presence of online and phone support that they can turn to if they have any queries. By having an online booking and scheduling system without a payment gateway integrated into the process, you add more hurdles for the customer to overcome, and miss out on a simple and easy way to grow your sales and improve customer experiences.

 

6. Display live availability

Customers should be 1 click away from booking and within BookingLive you can show live availability anywhere within your website. Additionally show customers where they are during the booking process. This update on progress, or showing them which stage they are at, keeps up the momentum of the booking, especially if you have lengthy data capture processes to get through prior to finalising the booking or payment.

 

7. Consider a multinational audience

Online booking systems should offer a choice of various languages and currencies to account for a global audience.

 

8. Consider cloud hosting

Here at BookingLive we host with AWS which allows you to access files remotely, saving time. Cloud hosting also allows you to expand and process large volumes of bookings in a short space of time.

BookingLive offers all these online booking system features and more. We are proud developers of an award-winning web-based tool that comes with a free version and free set-up. Find out more about our variety of price plans or contact us with any questions today.

 

BookingLive: Get Started With FREE Online Scheduling & Booking Automation

We are supporting thousands of business owners across 74+ countries with PAYG online booking automation systems. With your free account, you can set up your products and services in under 5 mins and have your bookable items live and ready for customers to purchase 24/7 on any device from anywhere. If you want to take payments through your online booking & scheduling system it is charged PAYG meaning that a small percentage is charged per sale made.

 

BookingLive

 

This flexible risk-free solution provides small business owners with an industry-leading customer experience, automation of administration tasks, automated payment handling and it doesn’t cost anything until you make a sale. 

 

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