That’s why skiing booking software is essential for ski centres looking to grow and improve their processes. Automate all of the admin so you can spend your time on the things that matter most.
We will explain the most important features of ski centre booking systems and how they can help your ski centre or ski resort.
Top features of a skiing booking software
When shopping around for a booking system for your ski centre, you should expect to find these features:
- Mobile responsive design
- Photo gallery
- Calls to action
- Real-time availability
- Payment gateways
- Quick check-in
- Places to upsell ski equipment
- Take accommodation bookings
- Multi-day bookings with reminders
- Waiver management
- Cancellations and rescheduling
- Organise staff and resources
- Integrate with other apps
- Boost your marketing
- Offer memberships
1. Mobile responsive design
Just over 50% of website traffic comes from mobile devices, so your website and booking system must offer a great mobile experience. This includes offering fast page speed, responsive elements and text that is clear to read on smaller screens. Fail to do this, and customers will instead choose a competitor that does have a mobile responsive design.
Our BookingLive booking system supports mobile, tablet and desktop devices, providing a seamless booking journey. Customers can easily browse your ski centre’s offerings, check availability, book and pay in 5 simple steps.
2. Photo gallery
Ski resorts aren’t just about the snow! They’re about capturing the magic of an adventure or experience. And you cannot do that without compelling imagery to tempt prospective customers and showcase exactly what you can offer.
If you want to increase your bookings and expand your customer base, choose a ski booking software that has a photo gallery feature. Choose photos that will instantly transport people’s imaginations to the wonder of your resort. They’ll want to be part of the fun, enticing them to book.
With BookingLive, you can add images to each type of booking as well as FAQs. Ensuring users are informed about your ski services means that your staff will spend less time answering phone enquiries, and more time doing what they do best - teaching on the slopes!
3. Calls to action
The main aim of booking software is to get people to book. And to increase the number of bookings, it’s important to include calls to action. These calls to action should stand out on the screen and be easy to understand.
BookingLive’s ski centre booking system has over 35 engaging widgets to tempt users to book your services. With detailed analytics and reports, you can measure which widgets are most effective and adjust your system accordingly.
4. Real-time availability
There’s nothing worse than taking double bookings and dealing with angry customers on the day of the ski lesson. With a booking system, lesson availability will be updated in real-time, avoiding these errors and making your business more credible. With such a straightforward booking experience, customers will return time and time again.
With BookingLive, you can display availability via an iframe, a subdomain or even a WordPress booking widget. That means that if they book a trip, it immediately hits the system and you can track it and place a hold on whatever it is the end user wants.
5. Payment gateways
If customers can book online, they will often expect to pay for their service online too. Having all of the admin wrapped up in one sitting gives convenience and peace of mind for both parties.
Reputable skiing booking software will give you the option to take payments online. This gives your business financial security if customers fail to show up to their ski lessons. With BookingLive, you can even take partial and full deposits through several payment gateways including PayPal, Stripe and WorldPay.
6. Quick check-in
When customers arrive at your ski centre, they’ll want to hit the slopes as soon as possible. A booking system makes the check-in process a breeze as customer data is already logged. All they need to do is collect their equipment, ski pass and be introduced to their instructor. Simple!
With BookingLive’s booking system, you can even sync staff calendars and plan which instructor will be teaching which customer. Being this organised means that the instructor can meet the customer at check-in for that personal touch.
7. Places to up-sell ski hire equipment
A skiing booking software should not only increase your bookings, but it should also increase the booking value. Optimise the online upsell with your online booking system using tricks such as customised messages during the booking process, package deals and redeemable vouchers.
For example, at checkout, you could remind the customer that you offer equipment hire and deals such as free hire of a helmet when you rent a set of skis. Our clients have seen a 40% increase in these sales when offering these related products alongside the booking items.
8. Take accommodation bookings
Most ski resorts have some form of accommodation they can offer their customers. As well as using your booking system for classes, you can take bookings for overnight stays and breakfast too. There’s no need to invest in various systems to manage your different service offerings - everything you need to run your business can be found in BookingLive.
To encourage accommodation bookings, you can set up packages that trigger automatic discounts. For example, if a customer books 2 days' worth of lessons, you could offer them a free breakfast. If they book 5 days' worth of lessons, you could automatically present them with a discounted stay in a top suite.
9. Multi-day bookings with reminders
Having the ability for your skiers to book multiple lessons or packages on multiple days gives complete control to them during the online booking phase. To decrease the number of no-shows, enable email and SMS reminders to be sent to your customers a few days before their activity.
BookingLive will send automated confirmation emails after customers have made their booking. There is a certain way to write a confirmation email to reduce no-shows, such as including a button that adds the event to the customer's calendar.
10. Waiver management
Since skiing is an extreme sport, your centre will be no stranger to waivers. Printing off paper copies and waiting for customers to read through them is a painfully long task. And you don’t want to dig through piles of paperwork if the waiver needs to be checked/used.
Fortunately, BookingLive integrates with Docusign, a software used to take e-signatures. Customers can sign the waiver whilst they book, saving time on the day of their visit. This makes your team’s life easier but also saves precious time for your customers so they can get on with what they came for - hitting the slopes.
11. Cancellations and rescheduling
Ski centres are weather dependent so may be more familiar with cancellations and rescheduling than other businesses. Skiing booking software takes the headache out of this by making it easy to amend bookings and update everyone on the changes.
One of the easiest ways to handle last-minute cancellations is to make rescheduling quick and simple. With BookingLive, customers can log into their profile and amend the booking or click on their booking confirmation email and follow the instructions. The system securely stores customer details so if they decide to cancel their booking, a refund can be processed immediately.
12. Organise staff and resources
A good ski centre booking system will benefit your staff as well as your customers. Automatically sync staff calendars and publish rotas for everyone to edit. This helps keep people up to date and allows them to easily get shifts covered or swap with other members.
You can also use the booking system to keep track of all your resources. From ski boots to welcome brochures, manage your inventory levels without needing to rummage through the stockroom.
13. Integrate with other apps
Your booking system should be customised to the needs of your ski centre, making it the only tool you need to run your business. BookingLive has partnered with Zapier to offer over 3,000 integrations.
Some of our top integrations include Twilio for sending reminders to your customers, Wave for managing your finances and Slack for your staff to communicate. Every business process will be covered by an integration, so you can save on the money spent on the memberships for these apps.
14. Boost your marketing
Marketing is a key area for any business, but especially for ski centres that need to bring in business during the off-season. One of the easiest ways to keep hold of potential customers is to make it easy for them to book. BookingLive research shows that 69% of customers are more likely to book with a company that has an online booking system; if you don’t have a booking system, 50% won’t book at all.
BookingLive makes it simple for customers to book with you, no matter how they’ve found your ski centre. If they’re viewing your social media profile, embed a booking link so they don’t even need to leave the app.
Your skiing booking software can also integrate with Mailchimp. This allows you to automate personalised email newsletters to create a community of loyal customers.
15. Offer memberships
75% of consumers say they favour companies that offer rewards. People who are serious about improving their skiing skills and putting in the hours may choose your centre over competitors if you offer a membership scheme. As you control the rewards, you won’t need to suffer financially and can cater the rewards to the amount the customer spends with you.
You can increase your memberships through your online booking system by displaying member prices for lessons vs non-members. Seeing the benefits of joining during the booking journey will make it more likely for customers to sign up.
Get started with BookingLive’s skiing booking software
BookingLive is ideal for ski centres big or small looking to grow and improve their operations.
Our Enterprise system has many features and can be customised to suit your needs. You will have a dedicated account manager who can support you with your booking system during every phase.
Our system for small businesses works on a tiered pricing model. If you take 25 bookings or less per month, it’s free! As your ski centre grows and you sell more lessons, move up the levels. Our most popular Grow package provides you with 100 bookings per month for just £9.99.
To get started with BookingLive, book a free demo, claim your free account, or contact us with your enquiry. We look forward to hearing from you!