How To Use Mailchimp With Your Online Booking System
June 12, 2021
Mailchimp is a platform that can create email marketing campaigns, manage mailing lists and automatically send these emails to the right customers. If you’re looking to enhance your online booking system with an integration, Mailchimp is a great option.
We’ll explain how to use Mailchimp with your online booking system.
Benefits of using Mailchimp with your online booking system
Using Mailchimp with your online booking system allows you to seamlessly manage customer data and send the right information to the right people. We’ll run through the top three benefits of combining Mailchimp and BookingLive.
Send targeted emails
In your online booking system, you can filter customer and booking data in several ways. This allows you to send emails that are relevant to each customer. For example, you can segment your audience based on the type of class they’ve booked with you. After someone has attended a yoga class, you can send relevant information about another class they might enjoy, such as Pilates. As a result, you can drive more sales, and it won’t feel like a sales pitch.
Using the booking data recorded in the system, you can send an automated email as soon as an individual class has finished. You can control exactly what you communicate, but it’s a nice idea to invite attendees to leave a review. This automation allows you to target people while the class is still fresh in their minds – and you’ll likely see reviews roll in!
This personal touch will enable you to maintain and improve customer communications and relationships.
Automatically subscribe customers to your mailing list when they make a booking
Before you start crafting your email marketing campaign, you’re going to need a mailing list to send your masterpiece to. A great way to build up your contacts is to automatically subscribe customers to your emails when they make an enquiry or booking.
Since these individuals are already interested in your product or service, you know that you’ll be targeting the right audience. They’ll also be more engaged with the messages you send out.
Track email performance
Once you’ve created the perfect email and sent it to your customers, it’s important to measure the effectiveness of the campaign. A benefit of the Mailchimp integration is that you can gain insights into user engagement.
Through your online booking system, you can measure how many people are subscribing and unsubscribing, how many users are opening your emails and more. Tracking these metrics gives you live feedback and highlights opportunities to improve your campaigns.
How to integrate Mailchimp with your online booking system
You can integrate Mailchimp with BookingLive using Zapier. We have partnered with Zapier, which will allow you to integrate your BookingLive system with over 3,000 web applications, meaning you can turn your booking system into comprehensive business management software.
An integration with Mailchimp will enable you to add new customers to Mailchimp to receive all outgoing email communication, amongst a multitude of other triggers:
Connect other email marketing tools to your online booking system
BookingLive offers a variety of native integrations as well as endless integrations via Zapier. On top of email marketing integrations, you can link your online booking system with your social media accounts, Google calendar, Tripadvisor profile and more.
Get started with BookingLive today
BookingLive is an excellent tool for reports and data mining. For example, you could export data based on customers’ location, what they bought and when they bought it. The data can be collected from either the booking process or enquiry forms.
In addition, the data can be used to segment a targeted audience, design more effective marketing campaigns and inform customers about any special offers within your booking system that are relevant to them.