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How Touch Screens Affect and Influence Customer Buying Decisions

August 5, 2021

How Touch Screens Affect and Influence Customer Buying Decisions

 

In this article, we explore the impact and power of touch screens to convert more customers and grow your business. We take a look at the science behind and examples of why, how and where it is already improving customer experiences and business growth out there in the market today, as well as opportunities within specific industries that are ripe for digital transformation via touch screen solutions. We often think of bringing our sales online, bringing bookings online, but not often about the impact of offering these services mobile and tablet first, and the impacts it could be having on our conversion metrics and business growth.

 

Discover insights on the following topics:

 

1. The power of touch
2. The popularity of touch
3. The science of touch
4. The future of touch
5. Getting started

 

 

1. The power of touch

 

The power of touch is all too often underestimated. Its minimalist facade overshadows its understated influence and capacity to manipulate the decisions of individuals. The importance of this effortless action continues to amplify in a generation where technology continues to evolve at a rapid rate.

 

the power of touch screens

 

Countless electronic devices now utilise touch screens, with the functionality and value they produce for employees and customers maximising engagement, loyalty and level of consumer spending. This makes touch screens an attractive and practical proposition for companies.

 

2. The popularity of touch

 

The popularity of touch-screen technology empowers the customer, meeting the demands of the modern-day shopper and intensifying the overall experience. There is evidence demonstrating that this kind of interface empowers the choices of users and the retail industry is already benefitting from implementing this productive concept into the hands of consumers.

the popularity of touch screens

Self-service checkouts and product directories operated by touch are already yielding positive results and up-to-the-minute research conducted at the University of Michigan illustrates that using such an interface can even affect your selection when ordering food at a restaurant.

 

3. The science of touch

 

Aradhna Krishna, professor of marketing at Michigan’s Ross School of Business, and co-authors Hao Shen and Meng Zhang of the Chinese University of Hong Kong discovered that an iPad-like touch interface leads people to make more decadent food choices over more healthier options.

This occurs through a practice known as a mental simulation. So, when you touch the screen to place your order, this form of psychological communication directs you to a more emotional choice rather than a cognitive one.

 

The science of touch devices

 

Given it is a mere fingertip that performs the relevant task, this train of thought is a relatively uncomplicated process. However, it only serves to highlight one of and arguably the most significant advantage of a touch screen interface – its simplicity.

 

Even those lacking the fundamentals skills or abilities associated with the operating of computers can quickly grasp the intuitive nature of a touch screen. It provides the customer with control – they can look up information or place orders as and when they desire, with a sizeable reduction in the level of application required.

The art of simplicity is often interconnected with speed and the touch screen is no exception. A study by Mitsubishi Electric Research Laboratories indicated as much as a 20 percent reduction in response time for users of touch-screen systems versus a more traditional input method.

 

4. The future of touch

 

As this seamless methodology continues to be integrated into more and more appliances, consumers will become increasingly familiar with the technology and its straightforwardness, resulting in greater efficiency and enhanced productivity.

 

The future of touch

 

Touch screens offer a very different individual user experience to the traditional personal interaction which stills remain prominent in the way businesses operate. However, this process offers scope for clarity and opportunity for inaccuracies as the system can be referred to should any mistakes have been made in the processing by the customer.

 

Restaurants and food outlets can use the interface to check on times of orders and service along with the specifics of the order itself, thus providing vital data such as an individual’s purchasing habits to enable the institution to continually develop their services.

 

the power of touch screens

 

High street locations can use touch interface mobile-first online booking and scheduling solutions to provide added value experiences to drive more footfall into their brick and mortar storefronts. Whether that be cookery shops offering from distance or in house classes and courses to increase basket value and brand loyalty and awareness, or bespoke one on one shopping experiences from distance or in house for those unable to attend or wanting extra service. There are some amazing examples of businesses using touch screen first tools like BookingLive and its Free Online Booking System to increase sales and conversions.

 

touch interface mobile-first online booking and scheduling solutions

 

The compact nature of a touch screen interface on site is beneficial for businesses that are not blessed with a generous amount of space. A touch screen removes the attachments of a standard mouse and keyboard, greatly diminishing the impact that such a system can have on their surface area. Whether it’s used for onsite activity and experience or attraction booking, or even more complex room booking and appointment making in locations such as local government offices.

 

Devices such as smartphones and iPads are portable and can be transferred from one location to another without difficulty – this can be a priceless commodity for accommodating customers with physical issues.

 

Dependent on the ideals of your business, the touch screen may offer unrivalled value as the attitudes and demands of the everyday consumer continue to advance. It will never eliminate human error, but any misunderstandings can instantly be rectified. No matter what you decide, ensure that you stay in touch with your customers.

 

5. Getting started

 

We are supporting thousands of business owners across 74+ countries with FREE online booking automation systems. With your free account, you can set up your products and services in under 5 mins and have your touch screen bookable items live and ready for customers to purchase 24/7 on any device from anywhere. If you want to take payments through your online booking & scheduling system it is charged PAYG meaning that a small percentage is charged per sale made.

 

BookingLive

 

This flexible risk-free solution provides small business owners with an industry-leading customer experience, automation of administration tasks, automated payment handling and it doesn’t cost anything if you arent making money. 

 

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