We’ll dive into the top ways to take advantage of Facebook to boost your online presence.
Create a Facebook business page
Before you can start promoting your tutoring services on Facebook, you need people to find you online! Create a Facebook business page and use this to communicate with your audience instead of your personal profile. Your business page should include information about your services, fees, experience, and skills. This will help you to establish your expertise and build trust with potential clients. You should also mention your opening hours, contact information and areas you serve if you do tutoring both online and in person.
As you’re starting from scratch, you’ll need to give your follower count a boost by letting people know about your new page. Share the business page with your personal network and if you have a website for your tutoring services, include links to Facebook there too. Start following other tutors and training providers in the area, and they’ll likely follow you back. Interact with these experts’ posts to build connections.
You shouldn’t be scared of the competition, as in most cases, their services will target a different niche. Your relationships with other tutors will come in handy later down the line, as they may promote your courses on their own page!
Collect reviews from tutees
Before making a buying decision, whether for a new pair of shoes, a holiday abroad or tutoring services, we look for reviews. Those few lines of endorsement from a stranger are the little push we need to choose a product or service. And those that utilise reviews are more successful than those that don’t.
This makes sharing reviews from current and previous tutees essential. Showing your knowledge and skills on your page is great, but you need people to back up your statements with real-life examples. Ask your clients to leave a review on your Facebook page, and gather longer testimonials and case studies for your social posts. Your content schedule should include regular insights from your tutees - this subtly reinforces that you’re the expert that people should be going to.
Although one of your goals in using Facebook will be to gain more bookings, it’s important to recognise the impact of building a community. You should create meaningful content that resonates with your audience. For example, post about how to combat exam nerves and how to manage assignment deadlines. Invite users to leave a comment on what their favourite strategies are. People will then find your Facebook page through this popular content, and then consider using your services.
Using social media doesn’t need to feel like a sales pitch. Post consistently to stay on people’s radar and they will naturally flock to your page.
Your efforts shouldn’t stop at your own profile. Follow hashtags and join tutoring/study related Facebook groups. Engage with other people’s posts and share your tips in their comment section. The more time you spend supporting others on Facebook, the easier it will be to get your name out there. You will soon become the go-to expert in your niche!
Use Facebook Ads
Although the majority of the promotion you get on Facebook is free, paid ads are worthwhile if you’ve got the budget. This allows you to target specific audiences based on age, location, interests and more.
Ads allow you to generate traffic at a faster rate, and Facebook’s options should ensure that the users visiting your page are in the market for tutoring services - increasing the chance of sales.
You have complete control over your daily budget, so you don’t need to worry about overspending. Better still, you can pause Facebook ads at any time, allowing you to experiment with different campaigns.
Integrate with your online booking system
So, someone has discovered your business page: your services and experience match what they’re looking for, and reviews support their view that you’re the ideal tutor for them. How do they go about booking a tutoring session?
The final part of securing the sale is to make it easy for people to buy. If the process is too difficult, they will simply look elsewhere. With BookingLive, users can browse your appointments, book at a time that suits them and pay all in one place. The system integrates with social media platforms, meaning that you can share a live booking link in your profile and it takes users straight to the booking page.
BookingLive gives you real-time data about your bookings. This helps you understand which session types are most popular and which time of day is in most demand. These insights will help you adjust your offering to suit the needs of your clients. These are just a few of the many benefits of using booking systems.
Interested in how BookingLive can help you grow your tutoring business? Contact us today or book a demo to see our booking system in action.
If you’d like to learn more about selling tutoring services, head over to our blog where we share expert tips.