5 Reasons to Use an Online Booking System at Events
June 22, 2021
5 Reasons to Use an Online Booking System at Events
When it comes to converting promising leads into paying customers, it’s crucial that businesses give their target audience what they want – and booking systems can help you do just that. From saving your staff time to upselling opportunities, booking systems are a great way of drumming up interest in your next event – but how can you use the day itself to get customers excited about future events?
In today’s post, we’re looking at why event booking systems work so well at a range of different events, and how you can incorporate this tool into your wider event marketing strategy.
1. Easily link with a CRM
Gathering, storing and then using customer data can be hugely beneficial for businesses operating in various sectors. Customer Relationship Management (CRM) software can offer a lifeline when it comes to organising this crucial data. Rather than spending huge amounts of time gathering client’s data, an event booking system can do all of the hard work. The online system will gather all of the data for you, allowing you to spend your valuable time doing the important part of analysing the trends
At BookingLive, our online booking system for events can be integrated with a range of CRM systems to suit you. Integrate with Salesforce to create invoices and estimates, or opt for Microsoft Dynamics integration for enterprise resource planning. Zoho CRM is a great integration if you’re looking to connect with your customers in the best way to improve customer service and relationships.
2. Give the people what they want
Whether you’re an SME attempting to generate leads at networking events so you can grow your client base or you work in the education sector and need bespoke online forms to suit your needs, a digital booking system can be designed to help just about anyone looking to take bookings online – and tweaked to meet customer demand.
3. Establish face-to-face relationships
From branded bollard covers that direct your customers towards an event to gathering a list of attendees’ social media handles, events allow businesses to bridge the gap between print and digital media and use this winning combination to create genuine relationships. By boosting brand awareness and liaising with customers face-to-face, you can make authentic connections and increase the likelihood of repeat custom.
Unlike bookings made over the phone, online systems give the user complete control over the booking process – meaning they’re not reliant on anyone else to go ahead with their order. At events, this allows businesses to point attendees towards their website and means they’re on hand to assist with any queries a customer may have.
4. Deliver instant gratification
For both you and the customer, instant gratification is one of the biggest benefits of booking online. The customer can book the service they want immediately and you’ll receive the payment, rather than having to sit through long phone booking processes and chase up late or incomplete payments.
5. Increase bookings on the move
One of the greatest benefits of using booking systems at events is the ability to secure bookings from any location. One booking can turn into another when you execute a successful event and encourage attendees to book onto the next one. This removes any limitations, in terms of customers only being able to process orders from certain locations or devices – giving you the best chance of generating maximum interest in your next event.
Ready to find out more about online bookings? Check out our handy beginner’s guide to online booking systems