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Government Digital Asset Management

November 19, 2021

Government Digital Asset Management


Government organisations have to handle many responsibilities. One of the most important of these is communications with the public. Citizens often turn to the government in times of crisis, and these institutions are trusted to send out speedy, reliable information. And in this digital age, the best way to broadcast a message is through visual content.


Every public sector organisation will own valuable digital assets such as photos, videos and documents for use in both communications and general business duties. But if a digital asset management system isn’t in place, staff may struggle to find, edit and share the content with stakeholders. And a bigger worry is that these digital assets may not be stored safely, which should sound the alarm in public sector companies. 


We’ll guide you through the basics of government digital asset management to set your organisation up for success.


We will be covering:


1. What is digital asset management?
2. Government digital asset management
3. Digital asset management system and examples 
4. Improving citizen engagement with BookingLive
5. Managing government resources with BookingLive


1. What is digital asset management? 


The purpose of digital asset management is to control and share digital assets between organisations, partners, suppliers and customers. This tool provides a secure, central location for members to access content. Digital asset management involves delivering content to parties in real-time on all device types. It’s also useful for organisations to track audience engagement with their digital assets. 


The term digital assets refers to any content that can be stored digitally and shared inside and outside a company. To be classified as a digital asset, the material must be a digital file owned by a company/individual, provide value to the company/individual and be discoverable through search. 


Some typical examples of digital assets include:


  • Photos 
  • Videos
  • Music
  • Word documents and PDFs
  • Presentations
  • Design files 
  • Branding
  • Marketing content
  • User data and accounts
  • Digital currency such as cryptocurrency tokens
  • Patents in a digital file
  • Electronic addresses e.g. domain name


The main thing to remember is that a digital asset must provide value to the organisation. As an example, a published government poster promoting flu jab uptake is valuable as it raises awareness and increases sign-ups for the jab. This would be an example of a digital asset. Whereas a rough screenshot is not a digital asset. 


2. Government digital asset management 


Governments place emphasis on visual content to communicate public messages to citizens. So effective digital asset management is especially important for these institutions. With such a large volume of digital assets, digital asset management is essential to distribute media across departments.  


Yet organisations cannot run successful campaigns without a system helping them out behind the scenes. This is why a digital asset management system is essential in government.



3. Digital asset management system 


Digital asset management cannot be achieved without a digital asset management system. This software supports the structure of a company’s digital assets and can often be thought of as a brand management tool. With all digital assets in one place, team members can maintain consistency across content as they draw from existing digital assets for inspiration. 


Most digital asset management systems are cloud-based, which makes it even easier to share material. This piece of kit can also automate activities for you, such as resizing images and managing workflows. To really help you keep on top of things, some systems can also send you alerts when digital assets have been edited. 

There are many software solutions out there that bring different benefits to organisations. Here are our top five picks:



All of these digital asset management system examples work well in government teams. So we recommend reading up on the features of them all to see what is the best fit for your team.


4. Improve citizen engagement with BookingLive


Effective digital asset management and improved citizen engagement go hand-in-hand. And we can help you to achieve this by moving your processes online. 


We understand that the public sector is often strapped for cash so it can be hard to find a cost-effective solution that generates results. We at BookingLive have the perfect answer with our digital transformation services. We’ve helped local authorities such as Charnwood Borough Council upgrade their operations and enhance their citizen experiences with our booking app. Browse our case studies to see the amazing work we do.

You can also download our Government Digital Transformation guide to read up on what the digital future holds for the public sector.


5. Manage government resources with BookingLive


As you get your digital assets in check, it’s beneficial to invest in appointment scheduling software for your public sector organisation. This is where we at BookingLive can help! Use our booking app to manage government meetings, appointment availability, staff resources and more.


Our online booking system acts as a bridge between citizens and assets. Both the public and your staff can access thousands of different government digital assets via our integrations. This digital solution will streamline your communications both internally and externally, so prepare for boosted brand authority and increased efficiency.

Book a demo now to see the features of our digital solution for yourself. If you have any questions about our online booking system, give us a call on 0800 1310 342 or email


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