Case Study: Scuba Duba Dive

SCUBA DUBA DIVE have always been ahead of the game when it comes to technology. That's why Founder Mungo Finlayson tried and tested multiple online booking systems before deciding to stick with BookingLive.

Mungo's scuba diving business prides itself on being "run by divers, for divers". Combining expert training with diving locations all over the world, from Malta to Thailand, Scuba Duba Dive needed a cloud-hosted booking system which could be accessed from multiple locations.

Before BookingLive, Mungo had a custom-made booking system. "It was really expensive and not as powerful as BookingLive.

Although my original booking system was made for my business, it wasn't nearly as customisable as BookingLive. Each time I wanted to update something I'd have to contact the system developer. This took up a lot of time and effort. Now I can make any changes I want."

Mungo also commented on BookingLive's client-first approach, adding that "as we all seem to want similar developments and changes, these can then be carried out on mass."

The company's website, www.scubadubadive.com is on its third version, so it's safe to say Mungo has had a lot of experience with websites and booking systems. "I started with the Lite package to trial and get used to the system. I liked it the most out of the other systems, particularly because of the website and CMS integration. BookingLive is more up-to-date than other systems out there and comes with great integrations ".

In terms of improving internal processes, Mungo says "BookingLive is mobile friendly without having to incorporate another CSS design. I'm now able to track payments for large groups who've booked on to a course all in one place. I'm also able to log in to my system via my mobile and tablet devices, it's definitely compatible."

Not only does BookingLive provide both admin users and customers with a mobile-friendly booking experience, but it's easy to navigate and use. "As well as being extremely powerful I think the admin system looks good. Although this isn't important in terms of how the system runs, it's important to me to have a system which looks nice. There is an ease to page set-up and the whole booking process is very user friendly."

BookingLive isn't just easy to use for booking management, it also offers expert SEO services. Mungo believes "the SEO part of BookingLive is brilliant. Scuba Duba Dive is now far higher up on Google searches and we're receiving much more website traffic." Scuba Duba Dive name all their URLs and page titles easily through the CMS.

In addition to improving various internal and external processes, BookingLive has enabled Scuba Duba Dive to generate more sales. Mungo says "we've noticed a significant increase in enquiries through the ease of having online enquiry forms and lots of call to action buttons".

Mungo plans to continue using BookingLive, in fact he's recently upgraded his booking system package so he has access to even more expert features.

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