Have you ever wondered why some booking systems are really successful and others are not? This is simple: the successful booking systems are designed and structured with a good ‘usability’. That is, they are designed to get good feedback from users. Users should never feel ‘lost’ using a website, they should be able to make a booking in an easy, intuitive and comfortable way.
In previous posts, we have spoken about the importance of SEO in gaining more visibility on the search engines and, thus, get more users on your booking system. However, it would be a shame to lose those potential clients because your booking system is not trustworthy or easy to use, ultimately, unusable.
You may think: “well, it sounds good, but… will this really help increase my sales?” The answer is yes. A good user-interface makes it easier for users to find what they are looking for and then to buy it once they have found it. In other words, usability decreases dramatically the number of ‘abandoned shopping carts’ and therefore, your on-line booking sales go up.
But, how can a booking system be improved in terms of usability? Some of the most common characteristics into usable booking systems are:
Mango Studio know the benefits of good usability. BookingLive is highly usable to meet the needs of visitors. Don’t just take our word for it, read what previous clients have to say.