We don’t know about you but we remember when 2015 sounded like something from Back to the Future. Unfortunately hover cars haven’t taken over from those on the roads and time travelling hasn’t been achieved, as far as we know… But aside from those minor setbacks there have been some pretty cool advancements, look at online booking systems – they weren’t around a few years ago! But one of the most significant advancements has to be that of social media. Big names such as Facebook and Twitter have dominated the internet for a while now but what does 2015 have in store?
“A picture speaks a thousand words” but apparently video speaks a whole lot more. Over the past few years we’ve witnessed a clear shift from text to visual content, but things are changing yet again. 2015 is set to see a dramatic shift towards online video marketing via social media channels alone. Content marketing in the form of text is set to drop in popularity as more and more websites feature easily accessible video versions of news stories, tutorials and more. In regards to social media, micro videos are already on the rise. Apps such as Vine, Snapchat and Instagram are enabling users with the ability to film short clips of video, aptly named micro videos (not to be confused with micro pigs).
The video-sharing site YouTube receives over 1 billion unique visitors per month which is more than any other online channel, apart from social media giants Facebook. When you think of how many social media platforms there are out there it’s clear to see video-based is the preferred platform for sharing.
With almost 80% of online users accessing social media via mobile devices and a predicted increase to 90% in just three years it’s vital businesses offer mobile responsive services from this year onwards. The majority of social media networks are already mobile ready so as long as businesses maintain active profiles they’ll already have a head-start. If you still haven’t gotten emerged in the world of social media now is the time start! If you’re reluctant to do so or don’t feel confident enough to set your company up online there are loads of online resources – a large amount of which are in video form. We suggest starting with the major channels such as Facebook, Twitter and LinkedIn and go from there. You’ll no doubt be surprised how simple it is once you’ve gotten used to it! Getting your business listed on social media is especially important if your website isn’t mobile ready as it will provide your customers with access to mobile friendly content and insights that they’d otherwise miss.
Social media is a great way of improving your overall web presence. Search engines such as Google are more likely to find your website through their clever website crawlers and robots if you maintain active social media profiles. Once you’ve built up a strong online presence you’re able to create a voice for your company. This voice can be far more informal than your typical business jargon, save that for your website and meetings. Social media can make your company appear far more approachable, especially in relation to Twitter, than it may do via other channels. Keep this in mind when updating your statuses and you’ll be more likely to engage users with your posts and, subsequently, your business.
Our online booking systems integrate with various social media platforms such as Facebook so you can seamlessly manage your social media accounts, business and bookings! We want our clients to be able to access the latest BookingLive updates and insights quickly and conveniently which is why we also have various social media accounts of our own. Check out some of our pages:
If you’d like to view BookingLive’s latest updates via another platform or you’re interested in our integrations get in touch and we’ll see what we can do!