As we pass the mid-point of 2017, the status of our online security has never been more important.
Huge hacks have continued to dominate the news cycle over the last few years as companies, organisations and individuals as high profile as the NHS, Sony Pictures, the DNC, the World Anti-Doping Agency and even Facebook’s own Mark Zuckerberg have fallen foul, proving that nobody is immune to hacking.
Indeed, Mark Zuckerberg sparked a debate around online security when he shared a photo of him celebrating Instagram reaching their 500 millionth user milestone. In the background of this image was his laptop, with tape over his webcam and microphone.
Why? To prevent hackers attacking his webcam. Hackers do this by using attachments that contain malware, once these files are opened the hacker will have access to the functions on the computer, including the webcam and microphone meaning that anything done or said in front of the computer could be observed.
Put simply, the state of the security of what we do online is now at the very forefront of how we all think. However, even with those security fears in mind, online booking is now such an established part of our lives that it’s almost impossible to imagine going without it.
Clearly, a secure online booking system is required to help mitigate the uncertainty that surrounds buying and booking online in this day and age. But how does BookingLive’s online booking software ensure a secure booking system, and do customers really care about security as much as we believe?
Shockingly, 91% of us perceive public WiFi as unsecure, and yet 89% of us still use it anyway. Free public WiFi has gone from something that few of us connect to, to an essential part of our everyday lives.
We use it in coffee shops, on transport, in hotels and just about anywhere in public, we can connect, despite the fact that almost all of us don’t believe it’s secure. Amazingly, 42% of us still put our bank card details in whilst on public WiFi. All of which means that today, millions of us are booking things over unsecured networks.
So, when things go wrong, who do people blame? Themselves, the WiFi provider and where they booked from. It’s an unfortunate fact, but often customers just don’t understand how payment security works. In BookingLive’s secure booking software we don’t keep any form of card details, instead of passing off secure payment gateways like SagePay and PayPal, amongst others.
That generalised lack of understanding can lead to a deluge of social media complaints and a swift blow to the public perception of your business. In more serious cases, threats of legal action and loss of business can occur for something which, essentially, wasn’t your fault.
By offering secure bookings, your business gains instant credibility and trustworthiness, as well as safeguarding your reputation. As a business, those are three things that money simply can’t buy, especially if you’re based exclusively online. It can take years to build up a reputation, only to potentially see it destroyed by a booking platform that wasn’t secure. So the last thing you would want is to have that destroyed by not having a secure booking system.
Perhaps most interesting of all, is the fact that studies have found customers will actually move services or businesses to get better online security systems. Although not directly linked to secure online booking, it remains telling that 70% of consumers said that they would switch hotels for greater security, whilst 68% and 30% respectively said they’d switch cafes or change airlines for it.
Clearly then, the best booking system not only helps your client book online but keeps them secure in the process. Clients and customers need to be confident that their details including, passwords, bank details and self-details are completely confidential! Our secure booking system never keeps any of your customers bank details and we will always guide our customers towards a secure and trustworthy payment gateway when setting up their secure booking system. PayPal and sage pay being our most popular chosen choice for online payment, both focusing on fraud and hidden details.
When you sign up for BookingLive, you’re signing up for a secure online booking platform.
It begins with SSL certificates on your booking page, which creates a secure environment from which your customers can make their purchase. SSL certificates are tiny data files which bind a cryptographic key to your organisation’s details, which allows for secure connections between your customer and our server – protecting credit card details, data transfers, logins and more.
From there, we offer the widest range of secure payment solutions of any online booking platform, including hugely popular and deeply respected platforms like PayPal and Sage Pay, but that’s not all. To find our full list of payment gateways we use, head over to out integrations page.
If you’d prefer not to use hosted payment gateways, then we’ll work with you and your requirements to set up a dedicated server with PCI compliance as the preferred secure payment method.
For other customers, all data is kept in a fully secure environment. Credit card details are maintained with your chosen payment gateway provider and further mitigating any potential danger of hacks.
With our secure online booking system, you’re in control of your secure booking system security, so you can set permissions to areas of the software or web page like some private information. You can also hide pages from the public that are more members only, setting exclusiveness.
Of course, those are just some of the top tier security features that BookingLive offers. Designed to offer a complete, feature rich and secure booking method for businesses of all sizes, BookingLive supports businesses of all sizes. Whether you’re a small tour operator or a large cooking school, certain requirements of a booking system remain fundamentally the same – it must be secure, it must be flexible and it must be reliable. That’s exactly what BookingLive is.
As mentioned earlier, people use public Wi-Fi everywhere – despite not knowing if it’s secure or not. Indeed, many people automatically connect to Wi-Fi wherever it’s available.
However, connecting those open Wi-Fi spots can be exceptionally dangerous, and open the door to serious crimes like fraud or identity theft. So, how can people protect themselves when on insecure networks?
Those are just some of the ways in which your customers can avoid getting caught out whilst online. They range from the slightly technical (VPNs) to the simple and free (updating your firmware), but as a business, there’s simply no excuse for offering an unsecured booking platform.
It’s the one aspect of security on this list which isn’t in the hands of the customer, and, as we discovered earlier, customers are quick to apportion blame when something goes wrong whilst they’re on unsecured internet.
To learn more about how to implement a secure booking platform online for your business contact us today.