One of social media’s latest updates comes in the form of the Facebook call to action button. This nifty little feature enables businesses to set-up their very own button on their very own ‘Facebook for Business’ page. This button sits in the cover photo and can display one of seven options, as illustrated in the image below.
As online booking specialists we’re strongly in favour of the ‘Book Now’ button. If you currently offer online bookings to your customers, you should definitely utilise this feature. Simply input the link you wish the button to take users to – i.e. your website booking page – and you’re off! You can even set up a mobile responsive link, which is especially important now Google are implementing new search ranking measures.
Facebook’s call to action also allows you to track the amount of clicks your button receives, so you can get an idea of how much it’s being used. Not getting many hits? Try switching to another button. Although this choice won’t create a direct path to booking, you can set your Facebook call to action to link to your YouTube page via the ‘Watch Video’ option. From here, potential customers can view more about your company before booking. You could even edit your cover photo to draw attention to the button. Consider adding some arrows or some persuasive text to highlight its presence.
Check out our Facebook page to see how we use the Facebook call to action.
To drive an additional increase in bookings, we recommend you set yourself up with our BookingLive Facebook app. Our integration with Facebook allows users to displays live availability on Facebook business pages. With a customisable drop-down menu, BookingLive users are able to set-up their bookable events, activities and more to display via the social media site within seconds.
Once set-up, customers can then check availability and go on to book within a few clicks! Not only does this save a great deal of time, but it simplifies the booking process. If your customers are booking via your Facebook page it means they clearly have a presence on social media. As a result, this means your customers are more likely to share their booking experience via the social media site, increasing your chances of being seen by new potential customers.
If you’re interested in adding our BookingLive Facebook app to your business page, head over to the User Manual. For any questions, feel free to get in touch. Don’t forget to ‘like’ our Facebook page after setting up your Facebook all to action!