Four Ways Online Booking Will Boost Your Business

Sometimes the old ways are still the best. Shaking hands, good customer service and striking deals in person are all essential tools of the modern business, just as they have been for centuries. However there are some tools which should be left in the past.

For many of us, our trusty appointment book remains a vital part of the functioning of our business, but what if it could be improved? Technology has alleviated much of the stress that micromanaging a business involves, so why not your booking process?

Here at Booking Live, we’ve seen how beneficial an online booking system can be to businesses of all shapes and sizes, but what are the five ways online booking will help boost your business.

  • Time Saved for Customers and Staff

Without an online booking system in place, booking happens in one of a few ways: either they book in person, over the phone or via email. Whichever way your customer chooses to book, the process is a time consuming one. Scheduling bookings this way takes valuable time away from your staff, requiring back and forth on dates and times, as well in regards to payment.

By operating an online booking system, you’re automating the entire process. Customers can only book dates which have spaces available and pay up front for their booking, requiring no intervention by your staff. It’s the fast, simple way for your customers to book, and frees up your staff to focus on other tasks around your business – perfect!Features of an online booking system

  • Never Missing a Customer

One of the biggest opportunities that online booking platforms offer comes from out-of-office-hours booking. Booking over the phone can be great for a
customer, but it requires the stars to align, making it rather limited. By booking online, your customers can book as and when it suits them, rather than bending to your office hours.

Online booking also means that multiple customers can book simultaneously and from any internet-enabled platform they have to hand, whether that’s a smartphone at midnight or a desktop at 3pm.

  • Increased Revenue with Upselling

Any business will tell you that the key to growth is turning a customer buying one thing once into a customer buying multiple things often, which is why we built Booking Live with upselling support out of the box.

Before your customer confirms their booking, you can present them with a limitless range of options for expanding their purchase. Whether that’s special discounts on multi-buys, extra equipment or anything else, Booking Live enables you to offer it. Our customers have seen an increase of over 40% when offering related products and services alongside their primary bookings, can you afford to miss out on that kind of revenue boost?

  • Boost Customer Engagement with a Built-In Blogging Platform

Writing a blog is a fantastic way to get customers engaged with your business, and can really help push you up the search rankings. Booking Live has a built in blogging platform, which lets you create fully integrated and customisable blog posts with ease.

Regular news pieces and updates regarding events, products and stock help to build a relationship between you and your customers, earn valuable legitimacy and boost sales.


If you’re interested in finding out more about how our online booking software could boost your business, feel free to contact us today or sign up for a free demo!