When it comes to converting promising leads into paying customers, it’s crucial that businesses give their target audience what they want – and booking systems can help you do just that. From saving your staff time to upselling opportunities, booking systems are a great way of drumming up interest in your next event – but how can you use the day itself to get customers excited about future events?
In today’s post, we’re looking at why event booking systems work so well at a range of different events, and how you can incorporate this tool into your wider event marketing strategy.
Gathering, storing and then using customer data can be hugely beneficial for businesses operating in various sectors, and CRM software can offer a lifeline when it comes to organising this crucial data. Rather than spending huge amounts of time gathering different aspects of a client’s data, with an event booking system, everything can be done in one place – meaning you can analyse data and trends at your leisure, without having to pour valuable resource into gathering this information. However
With mobile searches now overtaking desktop, more and more online users are turning to their smartphones to book tickets, classes and events – and if your business offers any of the above, you can’t afford to overlook the power of event booking systems.
Whether you’re an SME attempting to generate leads at networking events so you can grow your client base or you work in the education sector and need bespoke online forms to suit your needs, a digital booking system can be designed to help just about anyone looking to take bookings online – and tweaked to meet customer demand.
From branded bollard covers that direct your customers towards an event to gathering a list of attendees’ social media handles, events allow businesses to bridge the gap between print and digital media and use this winning combination to create genuine relationships. By boosting brand awareness and liaising with customers face-to-face, you can make authentic connections and increase the likelihood of repeat custom.
Unlike bookings made over the phone, online systems give the user complete control over the booking process – meaning they’re not reliant on anyone else to go ahead with their order. At events, this allows businesses to point attendees towards their website and means they’re on hand to assist with any queries a customer may have.
For both you and the customer, instant gratification is one of the biggest benefits of booking online. The customer can book the service they want immediately and you’ll receive the payment, rather than having to sit through long phone booking processes and chase up late or incomplete payments.
One of the greatest benefits of using booking systems at events is the ability to secure bookings from any location. One booking can turn into another when you execute a successful event and encourage attendees to book onto the next one. This removes any limitations, in terms of customers only being able to process orders from certain locations or devices – giving you the best chance of generating maximum interest in your next event.
Ready to find out more about online bookings? Check out our handy beginner’s guide to online booking systems!