10 tips for daily deal voucher sites


Take online bookings from voucher agents, the right way

Gift voucher and daily deal websites have come under pressure at the end of 2011 for over-selling voucher deals, leaving small businesses out of pocket or with angry customers. Some companies have even gone out of business. Most of our booking system clients will say they cannot work with daily deal sites but they are wrong. With the right model and up-selling strategy, every business can benefit from hundreds or even thousands of new customers.

If structured well, these sites have the potential to showcase your website and online booking system to a large demographic and audience, offering a significant marketing boost. It opens up new sales channels but you need to plan the activity carefully, ensure you can cope with demand and research potential partners before making the decision.

Gerard Doyle, CEO of DiscountVouchers, offers the following advice:


    1. Cap the number of vouchers to be sold


    1. Regional targeting


    1. Staff capacity


    1. Set the right price


    1. Daily deals are a marketing shot in the arm


    1. Don’t forget the daily deal site’s margin


    1. Drive repeat business


    1. Multiple purchases and gifts


    1. Restrict use of vouchers


    1. Control the terms

You can setup third party gift voucher agents within your BookingLive account. Simply read the following article: https://www.bookinglive.com/user-help/admin/config/gift-agencies/

There is no other booking system in the market today that can match our comprehensive redemption management of daily deal and voucher agents.

Many of our clients use this module to redeem vouchers and coupons from groupon, living social, into the blue, red letter days and many more. Ranging from importing codes to online redemptions and from marking vouchers as received to automated reminders to customers – we cover it all. We even have an invoicing module that will automatically invoice your gift agents weekly or monthly. Call BookingLive today to find out more.

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